While Google Sheets is a versatile tool, it does have some limitations when it comes to ranking systems. Recognizing these limitations and finding creative workarounds can help you get the most out of your spreadsheet. Think about any unusual scenarios that might affect your rankings, like duplicate values or missing data. Testing these edge cases can reveal SEO Anomaly potential issues before they become problems.
Serpple is especially noted for being a budget-friendly option that doesn’t compromise on tracking capabilities. Search Engine Results Pages (SERPs) have evolved, featuring not only organic listings but also various SERP features such as featured snippets, local packs, and related questions. These features provide additional avenues for visibility beyond traditional rankings.
Must-Know SEO Statistics to Power Your 2025 Strategy
Google cares about how enjoyable it is to use a website, so it gives higher rankings to websites that are simple and easy to navigate. In December 2021, Google confirmed they rolled out a massive local engine update. That Vicinity update became the biggest local search algorithm update in the last five years and heavily shifted the balance of the three core ranking factors.
Relevance is probably the easiest factor to explain when it comes to Google Maps SEO. As for now, it’s the category and subcategories of your business listing that seem to matter. By staying ahead of these developments and optimizing your local presence, you’ll be better positioned to meet your audience where they already are. You can also sign up for ranking alerts, check rankings on a page-by-page basis, see where your site appears in paid results, and much more. While the quantity of your backlinks is important, high-quality backlinks—from authoritative, reputable websites—carry more weight. Google favors these backlinks as indicators of credibility and reliability.
For even better results, organize your content into topic clusters. This means creating a main ‘pillar’ page that provides an overview of a topic and then linking to ‘cluster’ content pages that cover specific aspects of that topic. Use a large enough font and a high contrast ratio to make the text easy to read. Test your website on different resolutions using the Google Chrome Developer tools. Go through the results and choose keywords with a high search volume aligned with your business goals.
Helpful content system
With this setup, your top ranks will be visually distinct, making it easier to spot trends or exceptional performance at a glance. Conditional formatting can be particularly handy when dealing with large datasets where spotting numbers manually would be like finding a needle in a haystack. Going at it manually as your list of products – and customers – grows becomes harder and harder. With developing machine learning tech, eCommerce automation is a must if you want to compete, and SEO is no different. But, as we mentioned earlier, you don’t want to go overboard with apps, as this can slow your site, which harms Shopify SEO.
- In order to rank higher on Google, it is important to improve your on-page SEO.
- Trying to explain some of these advanced tactics without the simplicity of Long Tail Pro would be much more difficult.
- Local results favour the most relevant results for each search.
- Tools can provide insights into competitors’ organic traffic and their strategies.
This is what Moz does with their Whiteboard Friday videos, and some of them get lots of traffic from Google. If you’re not using WordPress, watch this video and read the schema.org VideoObject documentation to learn how to add this manually. If we check that URL with Google’s Structured Data Testing tool, we see that there’s no VideoObject markup on the page. Look for pages where you have a relevant and useful video on a similar topic, then embed that video on the page when and where it makes sense. However, Google has said they’re planning to introduce support for other videos soon. Note that “key moment” results are only available for YouTube videos at present, so this isn’t something that works for videos hosted elsewhere.
Whether you track it yourself or work with an expert, data-driven decisions lead to higher rankings and more customers. Additionally, using structured data (Schema markup) alongside the map can further enhance your local SEO by providing search engines with precise business location details. Local institutions such as chambers of commerce, universities, and community organizations are excellent sources for backlinks and citations. Many have business directories, event listings, or partnership opportunities that can help boost your local authority while strengthening community connections.
An SEO audit is important to find and fix errors, take advantage of opportunities, and improve your site’s overall performance. Once these types of content start ranking, they tend to naturally earn more and more links over time, pushing them—and your site—even higher in search results. The wrong way to create category pages is to simply list your latest posts, or a list of relevant products.
But every once in a while – usually every 3-6 months, Google also releases a bigger update. These are known as “Broad Core Algorithm Updates” and normally affect millions of websites at a time. To simplify things we can say that these major updates happen when Google “becomes considerably smarter” and is therefore able to show better search results.