While it’s important to make search engines happy, remember the people using your site. Google cares about how enjoyable it is to use a website, so it gives higher rankings to websites that are simple and easy to navigate. In December 2021, Google confirmed they rolled out a massive local engine update. That Vicinity update became the biggest local search algorithm update in the last five years and heavily shifted the balance of the three core ranking factors.
We’ve spent a lot of time over the last few months studying AI overviews to see how they impact search and what they mean for SEO in 2025 (and beyond). But, they also offer a new opportunity for SEOs willing to spend the time optimising to rank in the AI Overviews. Shorter Answer – AI Overviews are trained on your website content, and they’re now stealing your clicks too. I recommend signing up for our free Ahrefs Webmaster Tools and running a crawl of your website. Catching and fixing glitches early can save you from mysteriously missing out on search traffic.
SEO ranking is crucial for your website’s visibility and traffic. Knowing how it works helps you make informed decisions about your online presence. With effective tools like Serpple, you can manage multiple client sites while tracking keyword performance affordably. Reviews on your Google Business Profile are one of the biggest ranking factors for Google Maps SEO. More positive, recent, and relevant reviews signal to Google — and potential customers — that your business is trustworthy and popular.
- Optimizing your Google Business Profile sends these signals to Google to rank you higher in local results.
- Marcus Sheridan also stressed the same point in my last podcast interview with him.
- In this article, I’ll walk you through how to use Google Sheets to automatically rank your data.
- These approaches can help maintain performance while still getting the insights you need.
- One thing I would keep in mind for beginners is onpage factors are a little tricky now in my opinion and have changed in the past year.
Step 2: Add a Ranking Question in the Question Field
Delete unnecessary pages that are duplicates, have not had any sessions in the past year do not focus on specific keywords or offer minimal value to your audience. Schema markup enhances search engine results by creating rich snippets—extra details displayed beneath a search result. You’ve definitely seen snippets with ratings, price, phone number, and event date, as shown in the screenshot below. This additional data improves click-through rates and user engagement and helps your content stand out. Rank trackers are tools that automates the process of checking search engine ranking positions for certain keywords over time.
Create Compelling and Shareable Content
See where you rank for any keyword across hundreds of locations. Whether you’re brand new to SEO, or want to learn advanced strategies, this is your hub for SEO knowledge. This emphasizes to Google that your page is focused on that keyword and topic. This comprehensive resource will show you how to rank higher in Google search. They’ve either been incorporated into successor systems or made part of our core ranking systems. We have systems that work to identify and surface local sources of news whenever relevant, such as through our “Top stories” and “Local news” features.
That’s because you can optimize your page in about 2 minutes. Regularly adding photos, responding to reviews, and posting updates tells Google you’re SEO Anomaly engaged. Frequent updates can nudge you ahead of less-active competitors.
Luckily, there is a way to create ranked choice voting in Google Forms. With the search engines’ recent shift to mobile-first indexing, this has never been more important. To help bolster your SEO efforts, here’s a collection of free and paid keyword research tools, backlink analysis software, and more.