How to Rank Higher on Google in 2025: The Latest SEO Strategies for Better Search Visibility

For example, the web page below has a high number of backlinks. Craft your content to fulfill the user’s needs based on intent. For transactional queries, offer clear calls-to-action and product details. Moreover, pay attention to the Google BHS Links SERP features displayed for the query.

Focus on on-page SEO

how to rank on google

As Exhibit A (aka the screenshot below) shows, it has helped us to create numerous backlinks (and from authoritative sources, if we may boast a bit). It will analyze the content on your pages, give you insight into your “Speed Index” score and then make recommendations for how you can boost loading times. In short, technical SEO refers to making sure that your website is designed in such a way that search engines will be able to crawl and index it easily.

  • Search Engine Results Pages (SERPs) play a pivotal role in how users find information online.
  • So, next time you embark on a survey project, consider utilizing this valuable feature of Google Forms to unlock the full potential of your data collection efforts.
  • In return, you’ll receive a byline where you can include a link back to your website.
  • Having a distinct, unique name, that’s not a generic word will benefit your app in the future, when the traffic from branded keywords will be more relevant.
  • If you can get many sites to link back to you, Google will notice, deem your content high-quality, and rank it accordingly.

Are there free website rank finder tools available?

how to rank on google

You’ll stand the best chance of ranking in Google if you align your page with searchers’ intent. Therefore, aligning your pages to the user’s search intent is crucial. Here are 12 essential SEO best practices to help you level up your website’s performance in search engines. Google Sheets is pretty powerful on its own, but if you want to take things up a notch, consider exploring add-ons. These are third-party tools that integrate seamlessly with Sheets, offering enhanced functionality and more robust options for ranking and data management.

Verify your business with Facebook

how to rank on google

Remember, Google offers not only text results, but also video, images, and news articles to help create a better user experience. Adding a table of contents (or a summary like we do) can also help visitors to go directly to the section that’s relevant to their query. And, to make your content easier to digest, it’s key that you add visual elements like infographics and videos, which brings us to our next SEO strategy. One of the advantages of using internal links is that the anchor text may match the content exactly.

To make your SERP analysis more immersive, we’ve integrated SERP Checker into several Ahrefs tools. Some SERPs are solid as a rock, so it’s extremely hard to outrank the top results. But some are more dynamic, which means you have a chance to rank in the top (or even get #1). This, coupled with our proprietary processing powers, help ensure that our backlink stats and SEO metrics are accurate. The ad auction is how Google decides first which ads are eligible to show, and second how they’re ranked among eligible ads. Be careful not to incentivize reviews with discounts, gifts, or cash, though—that’s not allowed.

how to rank on google