Here are a few ways to increase the odds that people will link to your content. I could also create a completely new page optimized around that keyword. You’ll probably recognize most of these because you already optimized your webpages around these exact keywords. At this point, you should start to see your site ranking higher in Google.
- Usually because they have lower search volumes and more specific intents.
- One of the simplest yet most frequent tasks you might need to do is insert today’s date into your spreadsheet.
- However, it’s likely a subtopic and not a main one because its overall Traffic Potential is much higher at 1,200.
- The Google Play feature graphic serves as a still frame for a preview video should an app decide to use it.
- Sitting on top of the Google SERP ensures that you’ll get clicks—lots of clicks.
- Good reviews attract new customers, while bad reviews scare people away.
With tools like Moz, you can track your rankings and analyze competitors’ performance, providing a well-rounded view of the landscape. This can inform your strategy and highlight opportunities for growth. Always compare SEO Anomaly options for affordability and comprehensive features to find the best fit for your needs.
Backlinks
This adds credibility to your own content and increases the chance of being featured in an AI Overview. Almost all of your pages should have at least 1-2 outbound links as citations. Think of a citation as borrowing someone else’s expertise to add more credibility to your own content. Citations are an easy way to demonstrate expertise and trustworthiness in your content.
You can find low-difficulty keywords to target with Semrush’s Keyword Magic Tool. After all, few users venture beyond the first page of Google. And of those that do, only a tiny percentage click a result they find there. For example, the knowledge panel isn’t considered to have a traditional ranking position.
Local citations are mentions of your business’s name, address, and phone number (NAP) online. In all, 7% of SEOs think these citations are the most important ranking factor. The easiest way to begin boosting your local rankings is to claim and optimize your Google Business Profile (GBP). Sitelinks are links to other pages (or sections of a page) that appear under some Google search results. Essentially, Google will begin showing results from other channels too, not just websites. So there could be a possibility that “improving SEO” in the future means creating relevant content on other channels too.
RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money?
What’s interesting is that clicking on those answer links doesn’t take you to a source page. There are also links within the AI answer that show where information was sourced for individual sentences. We’ve spent a lot of time over the last few months studying AI overviews to see how they impact search and what they mean for SEO in 2025 (and beyond). But, they also offer a new opportunity for SEOs willing to spend the time optimising to rank in the AI Overviews. Shorter Answer – AI Overviews are trained on your website content, and they’re now stealing your clicks too.
Ways to Optimize for Zero-Click Searches
Understand that having these qualities won’t give you a big boost (for the most part.) Instead, these days they are simply table stakes, or the cost of admission. Having a mobile-friendly website is almost a requirement, and aggressive pop-ups are certain to put your rankings at risk. In other words, make sure when people search for your keyword—and they eventually find you—you are the last result they need to click. You provide such good information, they have no need to go back and click any other result. You may not be the first result they click (although that helps too) but you’ll definitely be the last. Creating lists typically involves using a combination of Google and keyword tools (either free or paid) to find all the related keywords to your keyword seeds.
Accordingly, create content that is useful, relevant, and in-depth (what Google actually values). That makes users stay on your page without making any additional queries. Also, make sure to interlink a page with helpful content within your site. So, your goal is to acquire diverse links using white hat link building strategies. In the content game, “good enough” is no longer, well, good enough. With Google’s AI Overviews stealing clicks and people turning to AI search engines, generic content is becoming increasingly invisible.
Because all content is different, and so is each audience, the best link building tactic is the one that you invent. Another similar tactic this pairs well with is broken link building. Whatever you choose, be sure to find who is linking to the competition, and earn those links for yourself. But as these are exactly the ones most likely to pass the least value, it’s worth it to go after something better. How you link can be just as important (or more so) as what you link to.
This data comes from our database of ~500 million keywords (updated monthly). For example, if your main keyword is “kettlebell workout”, use variations like “kettlebell exercises” and “easy kettlebell movements”. Although not as important as your title tag, you do want to use your keyword once in your page’s URL. Announced in and given the nickname of the “Penguin Update”, it was integrated into our core ranking systems in 2016. This was a major improvement to our overall ranking systems made in August 2013.