How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic That Don’t Require New Content

Whether you’re using manual or automated collections, Shopify stores should make collections and structure logical. And although menu placement and naming seem menial, they’re vital. The good news is that Shopify is designed to make structured data (or site architecture) easy to implement for products and content marketing. And how do you correctly track online store visitors and behavior? With the right combination of Shopify SEO tracking and indexing tools.

  • Whether it’s adjusting the format, adding supplementary data, or integrating with other tools, customization can enhance the usability and effectiveness of your rankings.
  • Getting backlinks from multiple different sites appears to be important for SEO.
  • In return, you’ll receive a byline where you can include a link back to your website.
  • If your current level of expertise or standards has outgrown an older post, it’s better to remove it.
  • When you produce valuable, informative, or entertaining content, people are more likely to link to it from their own websites or share it on social media platforms.

Create click-worthy title tags and meta descriptions

No matter how much content you create to target those highly competitive keywords, you may never rank on the first page of Google. To avoid disappointment and make tangible progress, it’s wise to choose keywords that are easier to rank for, at least initially. You can use free keyword research tools like WordStream or Semrush to find relevant keywords to your industry, their search volumes, and their competitiveness. When targeting question-based keywords, it’s important to provide detailed and informative answers within your content.

how to rank on google

Use Advanced Summary to view results of your ranked choice poll in Google Forms

The whole point of E-E-A-T is that Google values and favors creators/blogs/websites that bring real-life experience with a product, service, or concept over others that don’t. Many SEOs understand that freshness is a ranking signal, but they mistakenly believe that it only applies to the content itself. E.g. updating the publish date and refreshing the content every couple of years.

how to rank on google

But over time, Google figured out that people searching for “Conversion Rate Optimization” didn’t want a giant list of techniques. So go ahead and run your site through site speed tools BHS Links like PageSpeed Insights (above) and WebPageTest.org. They are free and give you a detailed outlook to help clean up any technical issues on your domain. Second, aim to create long-form content that comprehensively covers your target topic. On-Page SEO is one of the FASTEST ways to improve your Google rankings. Google uses algorithmic processes that consider many different factors to evaluate the quality, relevancy, and utility of an answer to a search query.

how to rank on google

The RANK function handles ties by assigning the same rank to both values. They would both receive the rank of 2, skipping the rank that would have been assigned to the next position. With this setup, you’re ready to start ranking students based on their scores. You can rank scores, expenses, or even your favorite pizza toppings if you’re feeling adventurous. The key is understanding how to apply it effectively, which is what we’ll cover next. Post your comments below or visit these other top eCommerce SEO guides.

You can also add a table of contents to your blog posts so that visitors can go directly to the section that’s relevant to their query. Plus, to make your content overall easier to read, it’s important that you add visual elements like photos, videos, and infographics. Quality-centric ranking factors are significant for visibility in Google Play search results and the various editorial sections, app lists, and category rankings. Optimizing your ratings, conversion rate, engagement, and performance contributes to Search and Explore traffic. For higher blog rankings, prioritize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), especially when you are generating content using AI content writer tools.