For example, famous museums, landmark hotels or well-known shop brands are also likely to be prominent in local search results. First and foremost, it’s important to note here that a Google Business Profile is a separate entity from a Google My Business account. The latter is used to gain access to and optimize the former. To create an account, head to Google.com/business and sign in with the regular Google/Gmail account you use for your business (as opposed to your personal Gmail, if you have one). Use different anchor texts, mostly descriptive text that gives readers and search engines an idea of what they’ll find when they click the link. Avoid the temptation to add links solely for the sake of quantity; each link should genuinely enhance users’ and Google’s navigation experience.
If you can take action on all the tips in this guide—check your Google visibility in a few days to see if your site is now being indexed. Head over to this article and you can find a ton more good online directories that are still worth submitting your blog to. For more detailed guidance, here are all of my best practices on how to write a blog post that’ll attract readers. If you’re hoping to rank higher on Google, giving them helpful information to make sense of your blog is a good idea. Even if you’ve been blogging for a while, it’s smart to go into your Google Search Console and double check that you’ve submitted your sitemap already.
- You can’t just take a “publish and pray” approach to content marketing and HOPE that people link to you.
- Track your keyword rankings over time using Semrush’s Position Tracking tool.
- But unfortunately, it doesn’t appear in Google’s “videos” tab because we don’t yet have a video about YouTube tags to embed in the post.
- It provides several built-in tools and features that support SEO practices, such as customizable headings, titles, meta descriptions, automatic sitemap generation, and robots.txt files.
- So there could be a possibility that “improving SEO” in the future means creating relevant content on other channels too.
- Tools like Serpple make it easy to keep tabs on your keyword metrics without overwhelming costs.
Check the keyword intent
They’re important because they’re how PageRank flows around your site. In other words, internal links boost a page’s authority and tell Google it’s important. Your next step is to learn more about SEO—by investing more time into optimizing your blog, you’ll get your content to rank higher on Google (faster). Sometimes, Google’s SafeSearch can prevent your blog showing up in search results.
Learn More About Google SEO
Focus on obtaining links from authoritative websites that are relevant to your industry or niche. By incorporating these keywords strategically throughout your content, you can increase the chances of appearing in search results. Let’s dive into some effective strategies that can help improve your search engine rankings and increase organic traffic on your site.
Work Your Target Keyword and Keyword Variations Throughout the Content
However, for ongoing SEO campaigns, it has proven to be consistent and accurate in my experience. Many use Moz for keyword research, so the rank tracking feature fits naturally into that workflow. It isn’t the most affordable option, but it’s trusted by many professionals. Over the years, I’ve narrowed down a set of tools that check my boxes for speed, simplicity, and (in many cases) no login. I remember the first time I tried to find a reliable website rank tracker.
You’ll rank higher for hundreds of keywords and get tons of organic traffic before you know it. Redirecting one of these to the other to consolidate backlinks may help us rank higher for this keyword. Having many similar pages about the same thing is shooting yourself in the foot. That’s because backlinks get spread between pages and are a ranking factor.
Create a thumbnail that visually demonstrates that the video solves the user’s query. Create a custom and enticing thumbnail to BHS Links grab the searcher’s attention. It’s also worth noting that if you’ve scripted your video, it doesn’t take long to fix closed captions manually, so it’s well worth doing. Judging by Google’s research paper, the way suggested clips are chosen from a technical standpoint isn’t that straightforward. So instead of focusing on the technicalities, let’s focus on actionable steps to take that may you help win them. Both of these have the potential to send more views to your videos.