In general, for a local business, a domain authority of is fairly good. National or international businesses, however, often need to aim higher. A domain authority in the range will set you up for success here, although higher is always better. As you can probably imagine, it takes a lot of time and effort to increase your domain authority. Google—and by extension, Moz—want to see relevant, consistent content that meets searchers’ needs. Most of the top publications have been around for years and have hundreds, if not thousands of pages, articles and web visitors.
If Google didn’t provide accurate, trustworthy results, people would stop using the search engine. Recognizing this, Google created EAT to guide their SERPs, and to help content creators develop high-quality web pages. Selecting the proper section heading tag is easy to do using WordPress. Avoid using larger font style and bold in lieu of the section heading tags. Google uses the heading tags to identify what you feel is relevant in the article. When you include at least one of your keywords in a Heading 2 section heading, you are reinforcing the emphasis of your keyword to the search engines.
Regularly review these metrics and make adjustments to your Google SEO strategy for your business site accordingly. Identify pages that are performing well in Google search results and replicate their success across other business pages on your site. To improve the SEO of your website, it is important to include the primary keyword in strategic places.
Top 10 SEO Ranking Factors
Also, does the traffic boost convert to more customers and sales? SEO is time-consuming and if you don’t track your results, you won’t know where to make changes and if it’s worth the time and effort. As mentioned earlier, adding visuals like infographics can also help to lower your bounce rate which in return will also improve Google search page rankings. While SEO is one of the main buzzwords whenever Google rankings are discussed, Google E-A-T is another three-letter acronym that can help you in the new year. These are three elements that Google looks at when working out the ranking potential of your website. It’s even more important if your website focuses on so-called YMYL topics (aka your money or your life).
User Experience (UX)
Your content might be amazing to human readers, but it also needs to be communicated in a way Google understands. Wincher has been a reliable rank tracking tool for me over the past few years. In my tests, it truly lives up to its claim of near-instant updates—something you rarely find among bigger tools.
For instance, you can plug these topics into the Keyword Magic Tool to find useful keyword variations. Or you can use them as a reference while mapping out your content calendar. For a more detailed analysis, you can also switch to the “Explorer” tab. Here, you can see a list of recent articles related to your subtopic. These ideas can serve as inspiration for your next content pieces.
Engage with your customers easier
By following local SEO best practices, you can attract nearby customers, boost foot traffic, and increase conversions for your physical business. The piece you’re reading right now (or any of our other blog posts) is an example of content creation for on-page SEO. Like optimizing your website’s landing pages, creating blog posts, or producing guest articles.
This will, in turn, drive more traffic to your site and improve your rankings. So you need to create more long-form content if you want to improve Google rankings. This is mainly because it’s more likely to be informative with BHS Links in-depth insights backed by credible research.
- For example, one keyword that we rank #1 for is “Mobile SEO.” And this is a REALLY competitive keyword.
- Google already considers these sites trustworthy, or high-quality and useful content, so the search engine rewards content these sites link to.
- Just like you’ll likely need the help of pros to improve your page speed, mobile optimization is also best entrusted to website design agencies that focus on technical SEO.
- For ranking even higher, or for improving your rank for really hard keywords.
By addressing these common user queries, you can attract more organic traffic to your site. To gauge the effectiveness of your SEO efforts, it’s important to monitor and analyze your website’s performance on Google search results page. You can further optimize your efforts by reaching out to reputable publications and submitting your infographic. Some publications may be more enthusiastic about publishing infographics than guest posts since they too understand the value of visual content. If they are, determine the Domain Authority of the site using the Domain Authority Checker from Small SEO Tools.