Ahrefs has a free Backlink Checker you can take advantage of. The good news is statistics boost the authority and trustworthiness of a piece of content. If this isn’t something you’re ready to invest in, SERP features hint at LSI keywords.
Final Thoughts: Boosting Shopify SEO the Right Way
In 2024, topical depth will become more important (hence, the preference for long-form content). So, be sure to build and expand your content around other related keywords and subtopics as well. As a matter of fact, it’s no longer good enough only to optimize your content for a handful of keywords.
In some instances, Google interprets visuals as the most suitable form of meeting search intent. Queries such as “How to…” tend to tap into video content, and get rewarded with higher rankings. Research thoroughly to suitably adapt depending on the niche. That’s because your content is a drop in an ocean of blog posts, videos, Instagram stories, and Facebook posts that come out every single day. And I can tell you from experience that longer content does tend to rank best in search engines. Promoted pins are another type of paid ad listing and a great way to get noticed when users are browsing areas on the Maps app.
In other words, we didn’t directly measure the loading speed of the individual pages in our SEO Anomaly data set. We simply looked at the average loading speed across the entire domain. Whether comprehensive content directly impacts rankings is unclear. Perhaps not surprisingly, we discovered that pages with the highest number of total backlinks tended to rank best in Google. In fact, we found that approximately 95% of all pages have zero backlinks.
Common Google Maps SEO pitfalls to avoid
User-generated content—like customer reviews, photos, and the Q&A section on your Google Business Profile—can also make or break your prominence. If enough people mention your “fantastic brunch” or “24/7 emergency service,” Google may start ranking you higher for those specific terms. Track your keyword rankings over time using Semrush’s Position Tracking tool. Lower-difficulty keywords are terms that attract weaker competition from other sites.
- One client asked me to compare their mobile and desktop results.
- Your website’s keyword rankings depend on your content’s relevancy, quality, and usability.
- Each one can suggest a wide variety of keywords based on an initial phrase.
How PageRank works has evolved a lot since then, and it continues to be part of our core ranking systems. We have various “query deserves freshness” systems designed to show fresher content for queries where it would be expected. For example, if someone is searching about a movie that’s just been released, they probably want recent reviews rather than older articles from when production began.
Trust us, you’ll have so much more success if you take the time to create original content that adds to your overall user experience. In addition to product and category pages you will need to include an About page and Contact page on your site. These pages let shoppers and search engines know that you are credible and trustworthy, so don’t skip these pages. A backlink is a link to your page that comes from another website. A page with a lot of links pointing back to it indicates to Google that the particular page is providing exceptional value, and is coming from a credible website.